"Sustainable Entrepreneurship – Can Green Businesses Make a Change?"
Heike Mewes
The relationship between business and environmental issues in Germany and Europe has changed drastically over the years, with continuous impact by the interaction between the German and European Union political levels. Nowadays, positive environmental impacts envisioned by sustainable entrepreneurship and core business activities, are increasingly being acknowledged by customers, politics, and society as a whole. This lecture will shed some light on the motivating forces behind entrepreneurs’ and businesses’ decision to make a strategic commitment to sustainability. We will also “visit” some best practice examples from Berlin’s thriving “green business” start-up scene and ask how they have creatively overcome market and regulatory barriers to make an environmental and social difference.
Regular FU-BEST Course: [ Ссылка ]
Visit [ Ссылка ] to learn more about the program or [ Ссылка ] for the schedule of our digital lecture series.
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Chapters
00:00 Intro to the Digital Lecture Series
01:30 Beginning of the Lecture
02:30 What is Sustainable Entrepreneurship?
05:10 Introducing the Regular FU-BEST Course
09:22 Why Sustainable Entrepreneurship?
20:10 What Characterizes Sustainable Business Models?
24:12 The Sustainable Business Canvas
25:46 A real-life example: soulbottles
27:27 How soulbottles Create Value
29:53 How soulbottles Deliver Value
37:42 How soulbottles Capture Value
40:10 Driving Change Beyond the Core Business
43:38 Can Sustainable Businesses Make a Change?
47:44 Outro
