As the election approaches, social media's role in shaping voter perceptions of candidates has become increasingly significant. University of Michigan's Ross School of Business marketing professor Marcus Collins joins Wealth! to discuss the impact of social media on the upcoming election.
Collins describes social media as "the media of people," emphasizing its power to drive discourse that influences behavior. "It will be unbelievably valuable" in the election, Collins says, because through social media, we will be "collectively deciding" what's best for us as a society.
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