Discover the making-of details behind Miu Miu’s latest Upcycled Denim collection.

Miu Miu Upcycled Denim turns its attention to upcycled jeans dated pre-2000 and sourced from denim jeans specialists worldwide. Denim is a long-lasting material prized for its ability to gain character over time, for the physical and symbolic effects of any ageing, with a distinctive patina.
Outer seams are preserved before deconstruction and re-fashioning take place, a process designed to re-use as much denim fabric as possible and, therefore, carried out by hand. The result is a reiteration of wardrobe archetypes, a study in circularity, honoring the provenance of clothing while transforming it for modern life.

Miu Miu approaches fashion with an avant-garde spirit, continuously redefining elegance with bold, playful twists. This forward-thinking ethos drives the brand to reinvent classics, merging tradition with a fresh, contemporary vision. Miu Miu explores new ways of creating fashion that resonate with a changing world, celebrating diversity and championing a responsible future while maintaining its distinctive, eclectic charm.

Discover the #MiuMiuUpcycled collection here: [ Ссылка ]

Video directed by StudioMare.

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