This may be really old, but it's still valid. Having an idea of what type of customer you're working with can aid you in developing the best approach.

CHIP is a tool I was taught years ago. It stood for the four customer personality types: 𝗖autious, 𝗛asty, 𝗜ntimate, and 𝗣roud. And although this is an old method of identifying customer types, the information still rings true today.

Take a listen to the entire video on the HouJack DMS YouTube channel.



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