In this video, Jason Everett suggests an unconventional marketing strategy for salons to increase their reach and clientele. The strategy involves collaborating with neighboring businesses that share a similar clientele. Here's how to do it:

Identify Nearby Businesses: Look for other businesses in your retail shopping center or within a one-mile radius of your salon that cater to the same or similar target clientele. For example, if you're a salon, look for other beauty-related businesses, restaurants, or entertainment venues.

Reach Out to the Business Owners: Contact the owners of the identified businesses and propose a collaboration. Suggest that you refer your clients to their business, and in return, they refer their clients to your salon.

Offer Reciprocal Upgrades: Offer a special upgrade or value-added service to your best clients when they visit the other business. In return, the other business can offer a similar upgrade or benefit to their best clients when they visit your salon.

Implement the Referral System: Once you've established a partnership, implement the referral system. For example, you can provide your salon's best clients with a voucher or card that entitles them to a free appetizer at the partnered restaurant or a free upgrade at the neighboring nail salon. Similarly, the other business can offer a similar perk to their best clients when they visit your salon.

Ensure a Win-Win Situation: Make sure that both businesses benefit from the partnership and that it's a win-win situation for all parties involved. This way, you'll double your exposure and increase your reach through word-of-mouth referrals.

By collaborating with neighboring businesses and offering reciprocal upgrades, you can create a cost-effective marketing strategy that reaches a broader audience and helps to build a stronger community network. This approach allows you to think outside the box and utilize unconventional marketing tactics to attract new clients and increase brand loyalty.


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