Dunkin' (formerly known as Dunkin' Donuts) is spending $100 million to become a major player in coffee. CEO Dave Hoffmann says espresso is going to be key to fueling the company's long-term growth. The shift in strategy comes at a time when traffic in stores has slowed and annual comparable store sales have taken a dip since 2017. While slow traffic and lagging same-store sales aren't unique to Dunkin', they are dialing up pressure on the chain. The question now - will Dunkin' be able to stand out in a crowded field as it bets big on becoming a major player in the coffee wars.
» Subscribe to CNBC: [ Ссылка ]
» Subscribe to CNBC TV: [ Ссылка ]
» Subscribe to CNBC Classic: [ Ссылка ]
About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more.
Connect with CNBC News Online
Get the latest news: [ Ссылка ]
Follow CNBC on LinkedIn: [ Ссылка ]
Follow CNBC News on Facebook: [ Ссылка ]
Follow CNBC News on Twitter: [ Ссылка ]
Follow CNBC News on Instagram: [ Ссылка ]
#CNBC
#Starbucks
#Dunkin
Why Dunkin' Is Taking On Starbucks And Betting On Coffee
