Yoke Lore - Beige. An exclusive performance for Vevo.

Some performers need to dig deep to pull the music from their depths. Others exude a natural predilection for expression. And then there are the rare few such as Adrian Galvin who truly inhabit their art, who dissolve into their sound. Earnest to the very core, the singer-songwriter behind the electro-folk act Yoke Lore is a born troubadour, the rare type who’s seemingly as comfortable baring his soul on stage as he is tinkering in the studio. Don’t let the handsome baby face fool you: Galvin’s been a staple of the indie world for a minute. He first enchanted blog surfers and playlist hounds with 2016’s “Hold Me Down,” an anthemic declaration of vulnerability that throbbed with equal parts pathos and bass synth oscillations. It was also a gateway to his unique sound, which is banjo driven and sets him apart from similar acts. Then came the definitive “Beige.” Its ascent to popularity mirrored the song’s structure, a slow burn towards something really special; it now has more than 200 million Spotify streams. Since then, Galvin has, in his always poetic vernacular, “climbed a couple mountains toward the world.” His intimate Spotify cover of “Truly Madly Deeply” was also a hit. The Magic the Gathering player even became an ordained minister. At long last, the whispery tenor’s debut album ‘Toward A Never Ending New Beginning’ arrived in September 2023, and he spread the good word of the new music by opening for Chelsea Cutler on her massive 2024 winter tour, which included a show a NYC’s famed Radio City Music call. “I am so proud and scared and my skin feels sensitive and electric. I hope it makes you feel that way too,” he wrote to fans when the album arrived into the world. We’re thinking you’ll have a similar reaction while checking these one-of-a-kind performances of “Beige” and the project’s stand out single “Winona.”

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Executive Producer: Chris Pereira
Director: Seth Halter
Creative Director, Production: Liz Hart
Director, Line Production: Yanina Molina
Producer: Lola Gatti
Production Designer: Tyler Jensen
Director of Photography: Tristan Gramling
Steadicam: Renard Cheren
AC: Benjamin Steen
Gaffer: Glenn Porter
A1: Maja Sazdic
Production Assistant: Mari Aritas
Senior Manager, Post Production: Dominic Siri
Editor: Austin Prahl
Music & Talent: Gabby Prisciandaro

#YokeLore #Beige #Vevo

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