Hollywood is partially responsible for some of our false beliefs about the survivability of house fires. Our campaign aims to reveal the realities of what our firefighters see and experience in attending housefires every day throughout New Zealand. For those that haven’t experienced a housefire, the campaign aims to dispel myths of what a housefire is like and how different the reality is to what you see in movies.
It is set at one of our fire stations in the aftermath of a fatal house fire, and we’re proud to have our Fire and Emergency NZ firefighters front the campaign.
A real housefire can kill in less than 3 minutes. Install working smoke alarms to make sure you get a warning. Go to www.smoke-alarms-sorted.co.nz to learn more.

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