As founder of the Ig Nobel awards, Marc Abrahams explores the world’s most improbable research. In this thought-provoking (and occasionally side-splitting) talk, he tells stories of truly weird science — and makes the case that silliness is critical to boosting public interest in science.

TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world's leading thinkers and doers give the talk of their lives in 18 minutes (or less). Look for talks on Technology, Entertainment and Design -- plus science, business, global issues, the arts and much more.
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