Key takeaways
A jaw-dropping, competition-crushing product tends to perform on four dimensions:
IT'S BETTER: The product has an undeniable functional advantage over any legacy alternative. If it’s even a debate, it’s not good enough to be an earthquake
IT’S CHEAPER: The product seems to most consumers to be a bargain (or is often free!)
IT’S EASIER: The product is easy to adopt and frictionless to use.
IT’S LOVELIER: The product has a deeper resonance (e.g. mission, voice, point of view) that makes consumers proud to endorse it.
Delivering on all of the above almost always requires an earthquake to have an unfair advantage vs. a competitive approach. As an entrepreneur, if you can’t clearly articulate what that unfair advantage is, then it’s likely you don’t have it yet.

Kent Bennett on Consumer Earthquake Startups
Episode 1: Consumer startups are earthquakes not just unicorns
Episode 2: How to build a truly great product to power a consumer earthquake
Episode 3: The most important metric for consumer startups (and why it isn’t churn)
Episode 4: How to calculate Customer Lifetime Value (LTV) for consumer startups and what it really means
Episode 5: Why consumer startups should obsess over their Resting Growth Rate (RGR)
Episode 6: Four core moats of long-term defensibility for consumer startups

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