Starbucks in Times Square, New York.
Adam Jeffery | CNBC
Starbucks in Times Square, New York.
Coffee giant Starbucks is finally ready to take its Americanized version of Italian coffees back to Italy, with its first outlet set to open in early 2017.
Starbucks carefully couched its announcement of the long-awaited move in a way that showed it was aware it was entering a market with strong convictions - sometimes described as bordering on the religious - about coffee.
"We're going to try, with great humility and respect, to share what we've been doing and what we've learned," Starbucks' Chairman and CEO Howard Schultz said in a press release Monday. "Our first store will be designed with painstaking detail and great respect for the Italian people and coffee culture
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