Despite the saying, people often still judge a book by its cover. In this video we go behind the scenes in one of the art departments at Penguin Random House UK to learn more about the process behind designing a book cover and where it all begins.

Junior Designer Marianne shows how a simple concept can drive the look and feel of a cover to connect with new readers. Collaboration is a large part of a designer’s role, with multiple teams involved in assessing different potential visual options before the book is sent to print.

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