Did you know that "Customer service is free" and that "authenticity is radically overrated"?

What do these provocative claims mean per Seth Godin?

Uncover these truths in an informative episode of Doing CX Right, where host Stacy Sherman and Marketing genius, Seth Godin (author of 21 best selling books) challenge traditional notions of customer experience. They break down why investing in your current customers could be more beneficial than the chase for new ones and how to harness the synergy between humans and AI in a technology-driven world.

Packed with actionable insights, the conversation will inspire you to think differently and reassess the status quo in business and life.

What You'll Learn From Seth Godin & Stacy Sherman:

- How businesses can tactfully serve their ideal customers in an era where customers feel entitled

- Insights into the psychology behind purchase decisions (value vs price) and how a company successfully positioned clean water as a status symbol.

- The story of Momofuku, illustrating the power of niche focus and the positive impact it can have on brand identity.

- Practical advice on how to utilize AI as a tool, akin to a screwdriver, and the necessity of using it with a clear understanding of its limitations.

- The influence of systems on our everyday lives, from social media to education, and how acknowledging these forces can shape better business practices.

- A critical look at authenticity and 'purpose-driven' approaches, suggesting that consistency and shared experiences hold the key to customer loyalty and mission-driven success.

- An exploration of how cultures within companies, such as Nordstrom’s, are reflected in their customer experiences.

- Strategies to embrace the unique strengths of smaller companies, fostering innovation and leadership without relying on hefty advertising budgets.

- The argument for investing time to understand nuances in a culture of brevity, ensuring deeper connections and informed decisions.

- Exclusive thoughts from Seth Godin on his philanthropic venture, goodbids.org, which aims to revolutionize charity auctions.

Subscribe to this channel and newsletter for more updates on Doing CX RIght to differentiate your brand in a competitive marketplace
htts://doingcxright.com/podcasts

свернуть