Understanding how music marketing works for new listeners vs. existing fans is essential for every artist. In this video, we'll explore why attracting new listeners and turning them into fans is just the first step. You'll learn how to provide free samples, engage with your audience, share your story, and build lasting relationships. Plus, discover how to balance your marketing strategies for both potential fans and loyal customers to maximize your revenue.

00:00 - Let’s talk!
01:24 - They need to see it first
02:59 - They need free samples!
04:47 - Where they got the first sample matters
06:10 - After sampling they will want a story
07:32 - What existing customers want!
09:21 - Two Sales strategies must be developed
10:45 - This is a lot of work mane!!!
11:14 - What do you suggest I do first?
11:54 - What exactly is a free sample?
13:29 - This framework yields CONTACTS
14:17 - If you only focus on The Samples

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