Marketing Strategy of Mercedes Benz | MBA with Anvish

Luxury automotive brand known for high-quality vehicles.

Rich history dating back to the late 19th century.

Offers a diverse range of vehicles including sedans, SUVs, coupes, convertibles, wagons, and electric vehicles.

Focus on technological innovation in safety, infotainment, connectivity, and autonomous driving.

Performance-oriented vehicles under the Mercedes-AMG brand.

Investment in electric mobility and sustainability with the EQ brand.

Strong global presence with manufacturing facilities and sales networks worldwide.

Motorsport legacy with success in Formula 1, DTM, and other championships.

Commitment to safety with innovative safety systems.

Recognized and respected brand associated with quality and reliability.

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