Toyota Hilux Production - Argentina
Toyota Argentina S.A. is the Argentine subsidiary of Japan-based conglomerate Toyota, being also the first Japanese automotive company to produce in Argentina. Established in 1994, the company has its manufacturing plant in Zárate, Buenos Aires, which opened in 1997.
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Since its establishment, Toyota Argentina has produced more than 1,500,000 vehicles not only for the local market but for Latin American and Caribbean regions. Furthermore, the company achieved sales leadership in the Argentine market in 2021, exporting more than 80% of its production
The first Toyota vehicles were imported to Argentina in the 1950s because of a law that allowed the import of duty free vehicles in Patagonia. Nevertheless, Toyota cars did not experience a real success until the late 1970s to mid-1980s with the imported models Celica coupe and Hilux pickup.
In 1993, Toyota decided to establish itself in Argentina as part of a global strategy within Mercosur. Since the end of the 1950s, Toyota already had an assembly plant in Brazil where it produced the Bandeirante utility vehicle, and the regime in force in the region allowed a complementation between both factories.
Source:Toyota
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Toyota Hilux Production - Argentina
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