This is the ninth episode of the Japan Scalers series, with a special guest from JapanIQ. In this series, we will only interview guests who have surpassed 100 million yen in revenue annually.
In this episode, we are joined by Paul Kraft, the founder and president of JapanIQ, who guides multinational corporations enter and succeed well in the Japanese market. He has helped launch and scaled brands already well known around the world in Japan, including Starbucks, Nespresso and the main subject of this interview, Haribo. Join us as Paul shares how he made the world famous gummy candy brand go from #8 to #1 in the Japanese market in the span of four years, helping it go from a niche imported brand to a worthy mainstream contender.
ABOUT ME :💡
Hi! My name is Tyson Batino and I have founded 2 successful companies in Japan, with one of them becoming the 7th largest English language school for adults in Japan. I now coach 25+ entrepreneurs on how to scale their revenue, service, and team to new heights. I also provide a lot of free resources for entrepreneurs through my podcasts, blogs, and videos here.
TimeStamp :
0:00 Introduction
3:43 Initiatives
4:45 About Haribo’s History in Japan
8:06 The Communication of the Packages to the Customer
12:07 Further Communication with Haribo with Television Advertising
15:02 Advantages and Experiences as a Leader for Growth
27:05 About the Competitive Nature of Convenience Stores
30:44 Convincing the Internal Business Team and the Likely Obstacles that Comes
39:44 Further Likely Obstacles Between the Japanese partners and Headquarters
44:06 “The Death of Thinking” and Inventory
46:43 “Walk the Talk” and “Doing Things that Don’t scale”
51:22 European Customer Support Time Zone Obstacles
52:05 Advice before Starting Sale in Japan
54:23 Consumer Understanding
1:00:22 Where to find Paul and Final Thoughts
━━━━━━━━━━✨━━━
✨Guest Appearance✨
Find out more about Paul at:
📩Linkedin: / [ Ссылка ]
📩 JapanIQ: [ Ссылка ]
🎥 YouTube Channel: [ Ссылка ]
━━━━━━━━━━✨━━━
⚡Exciting News for Getting More Sales in Japan !!⚡
We are thrilled to launch our live cohort course: "Mastering Sales Decks for the Japanese Market" hosted by Tyson Batino.
This online program is for CEOs and sales professionals eager to enhance their sales pitches and improve their chances of securing meetings with Japanese corporate decision-makers.
[ Ссылка ]
━━━━━━━━━━✨━━━
SCALING JAPAN PODCAST - GROW YOUR BUSINESS IN JAPAN
Listen on🎙️:
🎧Spotify ➜ [ Ссылка ]
▶️Apple Podcast➜ [ Ссылка ]
🎵Castbox ➜ [ Ссылка ]
❤️YouTube Music ➜ [ Ссылка ]
🎶Player FM ➜ [ Ссылка ]
📻Radio Public ➜ [ Ссылка ]?
━━━━━━━━━━✨━━━
Reach out to us :
📩➜ [ Ссылка ]
📫➜[ Ссылка ]
Join our email newsletter to receive updates on new frameworks, free seminars, and more from myself and the Scaling Japan Team.
💌➜ [ Ссылка ]
