You’ve probably heard the phrase “marketing automation”, maybe you’ve even heard success stories from those who have successfully deployed automation in their marketing or sales activities - but sometimes it can be helpful return to the basics.

In this video we’re going to zoom out to a high level, and look at how marketing automation actually works - both theoretically and also practically. We’ll talk about what sales and marketing automation does for the prospect, for the customer, and also for the business owner and their team.

0:49 - How marketing automation creates a cohesive customer experience
3:33 - Where to use marketing automation
5:17 - How marketing automation benefits small business owners
6:43 - Wrapping it all up

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Keap is on a mission to simplify growth for millions of small businesses. For 20 years, we have been helping small businesses get organized so they can deliver great service and close more business. Today, the pioneer of CRM and marketing automation software for small business serves more than 200,000 users globally with its Keap products.

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