Make sure whatever you're trying is that you reach a large number of your ideal target audience. It doesn't make sense to go to a networking event with only three people.

It doesn't make sense to do Facebook ads, but you're so cheap; you only put a dollar in, and it only reaches five people.

Seriously. Go big or go home.

You've got to reach a large number of people because if you know anything about sales and I know what you do, you need a lot of leads, and a lot of prospects at the top of your funnel to finally filter all the way down.

So there are no hard facts on this. It depends on your sales cycle, but you may need a hundred leads just to close 10, maybe just to close one. So you need to keep that pipeline full.

You have to reach a large number of your ideal market.

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