Catherine Connelly, Co-Founder and SVP Marketing for The Meet Group, discusses her experiences over the past 16 years since the creation of myYearbook. During this interview with Mark Brooks, CEO of Courtland Brooks, Connelly recalls the events that inspired her to co-found myYearbook with her brothers Dave and Geoff Cook in 2005. She was just 15 at the time. Following a merger with Quepasa in 2011, the company was rebranded as MeetMe in 2012. Over the following years, they acquired Lovoo, Skout, Tagged, and Growlr to form The Meet Group. The company has embraced video in its products and has championed the use of one-to-many broadcasting in the dating space. Catherine Connelly provides her unique perspective in building an online dating company in the latest video in the LTR Webinar series.

00:00 Introduction
01:10 The founding of myYearbook
03:45 Early product development
05:00 Building The Meet Group
05:28 Transitioning from social networking to online dating
08:50 Integrating video into the dating experience
14:50 Broadcast video mitigates online dating pressures
16:20 Advice and lessons learned

LTR ([ Ссылка ]) stands for Love, Technology, Relationships and the online conference covers the Internet dating and Online Social Communities space. It is for members of IDEA ([ Ссылка ]) and OSCA ([ Ссылка ]).

The December LTR was kindly sponsored by RealMe ([ Ссылка ]), vPaaS by The Meet Group ([ Ссылка ]), Utopia Analytics ([ Ссылка ]), Real Gifts ([ Ссылка ]) & Courtland Brooks ([ Ссылка ])

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