Apple’s privacy policy changes disrupted the ad industry and left us all in the dark, working around a broken measurement system.
As expected,Google is following suit. While their approach is less ham-handed than Apple’s, it still can bring forth significant disruption in the mobile app ecosystem.
In our first episode of the Android series, we dive deep into the impact of Topics API of Google’s Privacy Sandbox and understand how Google has charted out changes in ad targeting, and what that could mean for marketers.
Check out the full transcript and show notes here:
[ Ссылка ]
**
Check out our podcasts:
The Mobile Acquisition Show
[ Ссылка ] - feat. all things mobile user acquisition.
[ Ссылка ] - feat. inside stories of how technology evolves and grows.
**
Get more mobile user acquisition goodies here - or engage us to run your mobile user acquisition activity:
[ Ссылка ]
[ Ссылка ]
**
