References:
Tweet during peak hours [ Ссылка ]

Minimum hashtags, propper usage [ Ссылка ]


Keyword targeting/ topic targeting [ Ссылка ]


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Offer value that isn’t just an ad - people like free stuff too

People want to feel connected when they follow a profile, so make time to engage a little [ Ссылка ]


Create eye-catching visuals
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Simple and to the point
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Use Color to get attention in your visuals
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Feature testimonials
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Get Verified
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Today I will be sharing 10 tips for Twitter Advertising. So, let's get into it.

The first tip is to tweet during peak hours. This means to send your tweets when users are the most active on the Twitter platform. There have been several studies done on determining the best time to post. Buffer reports that tweets get better engagement on the weekends while other studies have shown that weekdays between 12pm and 6pm is best. You will likely need to do a little bit of A/B testing to find out when your customer base is the most active.

Tip Number Two Using hashtags correctly.
Hashtags can help boost engagement on posts by up to fifty percent, however, too many hashtags can also have a negative effect on your reach and engagement. It’s also important that your hashtags add context to the post instead of just sitting there without much of a purpose. In addition to putting context into your hashtags, you also shouldn’t be using more than one or two per tweet.

Tip Number 3 Keyword and Topic Targeting
Twitter is unique in the sense that you can target keywords where you can’t really with Facebook. Many people also follow certain topics on the platform that can help you target your ads to a narrower audience as well.

Tip Number 4 Offer Value
People don’t like to be bombarded with just ads telling them to buy things. It often lends better results to offer some things for free such as an ebook or giveaway. Vary your ad creatives enough to keep them interesting.

Tip 5 Engage with Followers
Current customers are usually the most valuable ones because they are likely to buy from you again in the near future. It’s important to keep this group happy so that they continue to have brand loyalty with you. Be sure to take some time to respond to comments and questions about your brand.

Tip 6 Create eye-catching visuals
People often see the image or video in your tweet first. Its good to use visual tactics such as the rule of thirds and prominent product placement as you create your ads. Even a simple gif can make for an effective ad. Basic artistic elements can also help you to improve your visuals such as using line, shape, shade, color schemes and so on.

Tip 7 Keep it Simple
120 characters isn’t a lot of room to be long-winded. This is why it’s important to know what message your audience needs and how to best reach them with concise statements. You want both the visuals and the copy to work together to send the message.

Tip 8 Use Color to Make it Pop
Color is a great way to get noticed on Twitter as the background is primarily white. Color can also be used to influence buying decisions by incorporating some color psychology into creating your ads. Using a simple colored background and text can even make a simple quote or testimonial pop.

Tip 9 Feature testimonials
Try doing a testimonial video where you show your product in action or a customer giving their thoughts on it. A testimonial can also be set up as a quote type of graphic as well. This is a little bit of a unique way to create ads for your brand that may not be used all the time.

Tip 10 Get Verified
Getting your Twitter account verified gives you a badge of authenticity that gives social media users more confidence in your posts and ads. Getting verified does take time as you build your following, but can ultimately help you quite a bit in the long run of things.

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