This week on Alvarez TV we are excited to do a deep dive on our new Laureate Series. Laureate is the highest level of guitar we have ever produced at Alvarez with hand-chosen components, lots of great detail, and a stunning new finish. Tune in to find out more on Alvarez TV.

About Laureate:

Laureate is the most premium-sounding and aesthetically considered guitar line Alvarez has ever made. We modeled Laureate on a traditional guitar line, with traditional shapes, obsessing over the details to create an upscale traditional guitar that performs in a way that most other instruments cannot at such value.

Laureate allows us to explore the history and tradition of the acoustic guitar, which we’re deeply passionate about. This traditional method to the build of this line meets our more modern Alvarez approach, keeping projection and tonal design rich and dynamic. These combined philosophies to the build make Laureate distinctive and unique.

Laureates are made with a newly designed solid bridge to give Laureate guitars a more classic look, elegantly understated and made of the most premium materials we can access. The bridge plates underneath the bridge inside the guitar are hand-selected from the best maple that comes into our supply.

Laureate guitars have a hand-finished FS6 bracing system to optimize the response of the top further. We hand-select all braces, then they are cut from quartersawn spruce to help vibration transfer through them quickly. Even the side braces are chosen carefully, hand-selected for the same color Rosewood as the Rosewood used for the back and sides, so even the inside of the instrument uniform, consistent and hand-finished for the best performance.

Only the best tops are kept for Laureate, strong enough that we can sand them thinner, which helps heighten their sensitivity and responsiveness. These tops are carefully seasoned over a long period of time and then, like the rest of Alvarez solid tops, they’re vacuum kilned with our ATR™ process which adds to the tonality, the separation and the quality of the overall sound.

We hand-select backs and sides for all Laureate guitars. For this launch, we are using only the best all-solid East Indian Rosewood matched with AAA Sitka. We use the highest quality, hand-selected Mahogany kerfing for Laureate. All kerfing is graded before it’s used in Laureate to give you a guitar that is perfect inside.

Our new finish process has been designed for Laureate to be as thin as possible, while still maintaining a deep shine. Laureate also introduces a brand-new color called Daybreak. This gentle touch of color gives Daybreak finishes a warm, vintage look with a little burst around the edge.

Laureate guitars have all-ebony appointments – the bridge, the fingerboard, and the headstock facia – and we use blue abalone inlays, which is an understated, luxurious and rare touch. Laureate also comes with LR Baggs Hi-Fi system in all the models, which is an innovative bridge plate sensor system with a tonally rich and accurate sound.

Laureate is the highest-level instrument line Alvarez has ever produced, at a value that is hard to surpass. With the selective approach to design and build, we challenged ourselves to exceed our own ability in finishing instruments, and Laureate was the line that pushed us to do that. It’s an exciting and rewarding line of guitars to play, and offered at a price point we feel is revolutionary. We are proud to present our Laureate series to guitar players everywhere.

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