"Your LinkedIn profile is like your website of your business. It's the first place that people come and check you out and see whether they want to trust you, connect with you and do business with you." — Nathan Reiche

If you and your business aren't on LinkedIn in 2021, you're missing out on a huge opportunity to reach new audiences and build you and your business's expertise, authority and trust, especially in your own industry. That's why this episode of The Make It Happen Show is brought to you by one of our Partners here at The Entourage, who is also a Hubspot Gold Partner, and the CEO and Founder of digital marketing agency, Content Chemistry, Nathan Reiche.

An expert in all things content, social and especially, LinkedIn, Nathan will take you through in this episode the step-by-step guide on how you can grow you and your business' LinkedIn in a way that builds credibility, drives brand awareness, and reaches qualified leads to make it happen. Check it out now and if you learned something in this episode, don't forget to subscribe and share it with another business owner who could benefit from learning this too.

 ⏩ Fast-Forward To Your Favourite Moments ⏩
0:00 - The Make It Happen Show #74
1:01 - Introducing Nathan Reiche
1:26 - Why Linkedin is the go-to platform for professionals and businesses
2:02 - Effective B2B targeting strategies and how to drive leads on LinkedIn
3:54 - How to optimise your LinkedIn profile as a business owner
6:52 - Why you should grow your LinkedIn professional network
10:10 - Why you should share valuable and consistent content
11:42 - How you should manage your content and community on LinkedIn
13:14 - Best strategies to optimise your LinkedIn company page
16:23 - The importance of LinkedIn Ads Manager
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Who Is The Entourage?

The Entourage is Australia’s leading business growth trainer and community for ambitious entrepreneurs, having transformed more than 3,500 businesses in over 150 industries, and generated more than $2 billion for our Members. At our core, we believe that entrepreneurs are the creators, innovators and dreamers that shape the very world we live in. But we also believe that the traditional education system doesn’t empower or equip them with the tangible business skills it takes to drive growth. We’re changing that through a new style of business education. One that builds both the entrepreneur and their business.

Entrepreneurs, welcome home.

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