Motivations and Mindsets: Donor Behavior in Research and Practice
Donors support nonprofits for many reasons. Perhaps they have a personal connection to your mission or are searching for a way to support their community. In reality, it is rarely that simple: donors are guided by a complex web of personal, cultural, and financial goals that all influence their giving. By understanding these motivations, nonprofits can deepen relationships with donors and create more meaningful opportunities for philanthropy. We'll share the psychological principles that shape a person's desire to give and equip you with the tools needed to start decoding the complexities of donor motivation at your nonprofit. Presented by Graham-Pelton Vice President Anna Schlia hosted by AFP, New Jersey Southern Chapter.

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