"The more innovative, smart, and creative you are, the more courageous you have to be".

"You can't learn from your mistakes. If you fuck up, it never happened".

— George Lois


In November of 2012 CreativeMornings teamed up with Spectrum—an initiative by The Metropolitan Museum of Art—and invited advertising legend and designer George Lois to the Met in celebration of the exhibition Faking It: Manipulated Photography Before Photoshop.

Lois is perhaps best known for the more than ninety-two covers he designed for Esquire magazine between 1962 and 1972, but he is also a prolific art director and author.

"CreativeMornings" was created by Tina Roth Eisenberg (Swissmiss) out of a desire for an ongoing, accessible event for New York’s creative community. The concept was simple: breakfast and a short talk one Friday morning a month. Every event would be free of charge and open to anyone.

NOTE: This video is posted strictly for educational purposes and is posted under Fair Use to solely assist current and future advertising students and creatives.

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