“Priya’s Shakti” is a multimedia project which aims to raise awareness of violence against women in India. It uses ‘augmented reality’ technology in which viewers can watch a pop-up comic book animation and listen to audio using an app on their smartphones. In the story, Priya, a rape-victim-turned-superhero, with the help of the Goddess Parvati, is determined to stop the gender-based violence that affects hundreds of thousands of women in India. The project uses the popular format of the comic strip in an effort to reach a wide audience in India and around the world - calling for action against sexual harassment and violence. Ram Denineni, the director of Priya’s Shakti, speaks to the Thomson Reuters Foundation about the inspiration and motivation behind his work.
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We make short documentaries, explainers and original series for people who care about the world’s biggest challenges. Context is anchored around three of the most significant and interdependent issues of our time: climate change, the impact of technology on society and inclusive economies. We contextualize how critical issues and events affect ordinary people, society and the environment.
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