Here is a quick revision video of Hofstede's Model of National Cultures!

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VIDEO CHAPTERS
0:00 Introduction
0:22 Introducing Geert Hofstede
0:28 Hofstede's Study at IBM
1:05 Hofstede: What Distinguishes Different National Cultures
1:22 Individualism v Collectivism
2:13 Power Distance (PD)
3:04 Masculinity v Femininity
4:06 Uncertainty Avoidance
5:11 Long-term Orientation
6:41 Indulgence v Restraint
7:15 Some Selected Hofstede Culture Indictors
8:05 How Hofstede's Model Could Be Used

VIDEO SUMMARY

This video is about Hofstede's Model of National Cultures.

Jim starts by introducing the concept of organisational culture in the context of multinational businesses. The speaker mentions Geert Hofstede who developed a model to categorise national cultures.

The six categories of Hofstede's Model of National Cultures are:

Individualism versus collectivism: This refers to the importance of individual performance versus team performance. Individualistic cultures value individual performance more, while collectivistic cultures emphasize teamwork.

Power distance: This refers to how a culture views authority. Cultures with high power distance encourage authority and bureaucracy, while cultures with low power distance emphasize flatter organizational structures and delegation.

Masculinity versus femininity: This category is not about gender but about decision-making styles. Masculine cultures have a more assertive decision-making style, while feminine cultures are more consultative and relationship-oriented.

Uncertainty avoidance: This refers to a culture's tolerance for ambiguity. Cultures with low uncertainty avoidance are more comfortable with taking risks, while cultures with high uncertainty avoidance prefer to avoid risks.

Long-term orientation versus short-term orientation: This refers to how far ahead cultures plan. Long-term oriented cultures focus on the future, while short-term oriented cultures are more concerned with the present.

Indulgence versus restraint: This refers to a culture's attitude towards gratification. Indulgent cultures allow for more freedom and enjoyment of life, while restrained cultures are more conservative.

Jim mentions that you can find data on how different countries score on these six dimensions on the Hofstede Center website.

Jim concludes the video by mentioning that understanding these cultural differences is important for multinational businesses operating around the world.

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