Africa’s fast-evolving digital landscape represents an integral part of the continent’s next growth focus, however, while this sector presents huge opportunities, a vast portion of the African SMEs population still lacks the digital literacy needed to thrive in the new digital normal.
This masterclass aims to train startups and SMEs to embrace the advantages of digitization. It utilizes case studies from the African market to analyze the right approach to connecting with African audiences. Africa's expanding opportunity is yet to transform into exponential growth for startups and SMEs, many business owners need help navigating the market's diversity and addressing the recurring challenges of the digital divide.
The session will also give business leaders insights into building innovative solutions and utilizing digital technologies to grow and scale their businesses. In addition, participants will learn several ways to leverage emerging online solutions to create values and competitive advantages across various sectors. Discussions will explore how to build innovative business models, position themselves for what’s next, be digitally enabled and remain relevant.
After the session, participants will be able to create digital solutions to real-life problems and demonstrate a better understanding of the digital economy landscape. They will also gain access to insights into Africa’s changing consumer patterns, and trend analysis in this context.
Key Takeaway:
Participants will be able to deploy effective digital strategies to enhance their brand presence and create a checklist to track their digital transformation journey.
