People often talk about how the riches are in the niches. So in today's video, I'm going to be giving you a deep dive in terms of how I would approach a potential niche that I might create a website around to see whether or not it's worth it or too competitive.

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0:00 - Introduction to How I Research Niches Quickly with Semrush

0:31 - First thing you need to take a look

Let's say that we want to create a soccer blog, and we're not really sure exactly whether or not soccer is going to be a good sort of area to create a site around.

The first thing we need to do then is we need to take a look at some of the search intent behind soccer.

1:28 - Digging into the competitor websites

Taking a look at Your Soccer Home. This is a niche website, and the way you can tell is that they used that standard template that all of the income school students use.

Similarly, in the next page, you can see that Stadium Reviews is very similar in format as well, where they're talking about this particular keyword phrase, and they're also covering some of the common attributes of a midfielder.

1:58 - Do this when exploring a particular niche

The first thing I like to look for when I'm exploring a particular niche, is whether or not there are a ton of smaller affiliate websites or informational websites that are ranking in the top five spots for informational phrases.

So the first thing you want to check for is look for informational intent phrases, some sort of key questions or people also ask phrases and look at the top five results or so.

3:05 - Finding out how big the space is in a particular niche

Once we've identified that these are some niche websites that are ranking pretty well for some soccer keywords, what we can do is we can start to see how big is the actual space in soccer.

The way you can do that is you can go into the Keyword Magic Tool of Semrush and then you can start to look for the highest level phrase like soccer. And from here, what you can see is you can start to see all the different keywords as well as the volume that might be associated with this particular niche that you're considering exploring.

6:02 - Taking a look how these domains rank on Semrush

Digging into yoursoccerhome.com and what you can see is that this website is impressive. There is an authority score of 49. The organic search traffic is over a hundred thousand and you can see how over time this site largely was built in the span of 2020

The next one was stadiumreviews.com and you can see here this particular site is ranking for 75,000 keywords, 300,000 monthly traffic. What you can see is that they cover a lot of other things aside from soccer.

8:25 - Digging into another competitor site ranking on Semrush

In this case of rookieroad.com you can see how they are still ranking for 7.2K keywords and 37,000 in monthly traffic or so. And so what this is telling me is that it's confirming what I've already kind of gathered, which is that this is an interesting niche to me.

9:11 - What does the numbers tell me about this particular niche?

After taking a look at numbers, it's telling me that if I really want to win in this space, I'm likely going to have to have a domain authority of over 50, and I'm also going to have to have a meaningful backlinking strategy.

So what that tells me is that if I were to explore the soccer niche myself, I should not expect meaningful results for some time, just based off of the organic traffic charts of the other sites that we are researching.

✍️ COMMENT BELOW:
What niche do you have in mind?

Grow with Will is all about helping you grow your business, get more customers, and hone your business acumen. I teach you the real-world business skills you didn't learn in school to help take you from zero to self-starter.

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Disclaimer: Grow with Will does not provide tax, legal, or accounting advice. This video, and the ideas presented in it, are for informational purposes only, and is not intended to provide, and should not be relied on for, tax, legal or accounting advice.

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