Welcome to another inspiring episode of the 301 Podcast! In this episode, Marcus Engel sits down with Alexis Mera Damen, an entrepreneur, copywriter, and e-commerce specialist. Alexis shares her transformative journey from working in a small sleepwear store in New York to founding her own fashion label and eventually transitioning into a thriving 6-figure freelance writing business. As the founder of Hustle Global magazine, Alexis delves into the highs and lows of her entrepreneurial path and how she built a successful career by leveraging her skills in content writing and e-commerce.
Episode Highlights:
Career Beginnings: Alexis talks about her early days at the Fashion Institute of Technology and her first job in a small sleepwear store.
Founding a Fashion Label: Learn about the challenges and successes Alexis faced when she launched her own fashion line in 2015.
Transition to Freelance Writing: Discover how Alexis pivoted to content writing and built a 6-figure freelance business developing content strategies and writing for SaaS companies in the e-commerce and retail sector, including Shopify and more.
Hustle Amsterdam & Hustle Global: Alexis discusses her side project, Hustle Amsterdam, and its evolution into Hustle Global, a platform for sharing entrepreneurial stories and educational content.
Work-Life Balance: Insights into how Alexis manages her time and avoids burnout while juggling multiple projects.
Key Takeaways:
- The importance of having a plan and strategy when starting a business.
- The value of niching down in your service offerings as a freelancer.
- How to leverage SEO and thought leadership in content marketing.
- The significance of learning from failures and continuously adapting.
00:00 - Introduction and Guest Introduction
00:33 - Early Career and Transition to Corporate Fashion
02:32 - Launching a Fashion Label and Initial Struggles
05:06 - Success and Challenges in the Fashion Industry
07:37 - Burnout and Stepping Away from Fashion
11:28 - Transition to Content Writing and Freelance Business
15:40 - SEO and Content Strategies
21:00 - Moving to Amsterdam and Starting Hustle Amsterdam
25:15 - Managing Freelance Work, Side Hustles, and Work-Life Balance
31:23 - Future Aspirations and Closing Remarks
Don't forget to subscribe to the 301 Podcast for more interviews with entrepreneurs who are making a real difference. Share your thoughts in the comments below and share it with someone who would benefit from Alexis" insights!
Connect with Alexis Mera Damen:
LinkedIn: [ Ссылка ]
Homepage: [ Ссылка ]
Subscribe to her Hustle Global: [ Ссылка ]
Connect with The 301 Podcast:
Subscribe: @engelmarcus
Instagram: [ Ссылка ]
The 301Podcast is produced by 301 Studios for inquiries, contact marcus@weare301.com.
Hustle global Magazine, Marcus Engel Podcast, Online magazine founder, 6-figure freelance business, fashion to freelance, 301Podcast, Shopify, Copywriter
