#JapaneseCommercial #beer #Commercial

Check out this Great Beer Commercial Collection from Japan!

Series 6

Beer in Japan comes mostly from the country's four major beer producers: Asahi, Kirin, Sapporo, and Suntory, producing mainly pale-colored light lagers with an alcohol strength of around 5.0% ABV. Pilsner style lagers are the most commonly produced beer style in Japan, but beer-like beverages, made with lower levels of malts called happoshu (literally, "bubbly alcohol") or non-malt happōsei (発泡性, literally "a type of bubbly alcohol") have captured a large part of the market, as tax is substantially lower on these products.

Microbreweries have also gained increasing popularity since deregulation in 1994, supplying distinct tasting beers in a variety of styles that seek to match the emphasis on craftsmanship, quality, and ingredient provenance often associated with Japanese food.

Craft beer bars and pubs have also increased in popularity in Japan's major cities, with cities such as Tokyo and Osaka have very vibrant craft beer bar scenes, generally with a focus on locally produced and imported craft beers from the US and Europe. In late 2014, Kirin announced its entry into the craft beer segment with the launch of a wholly owned subsidiary, Spring Valley Brewing, with two brewpubs in Daikanyama, Tokyo, and Namamugi, Yokohama. These both officially opened in 2015. Industrial brewery Sapporo also announced its release of a craft line in early 2015.

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