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If you like similar content, I encourage you to subscribe to the Weekly Newsletter [ [ Ссылка ] ] where I will be sharing: - Salesforce tips - Consulting Best Practices - Inspiring stories and so much more In this video, we will discuss the lead-to-cash process and how it is used in the B2B world. We will explore the various stages involved in this process, including lead generation, sales engagement, proposal and negotiation, order fulfillment, invoicing, payment collection, and revenue recognition. We will discuss how businesses in the B2B world can streamline this process and deliver a consistent customer experience by using tools such as CRM, CPQ, CLM, and Billing.
