To fight against the surge of spam, Google and Yahoo implemented stringent measures that require bulk email senders.
In short, you're required to:
1. Implement Sender Policy Framework (SPF).
2. Sign outgoing messages with a DKIM (DomainKeys Identified Mail) signature.
3. Implement Domain-based Message Authentication, Reporting, and Conformance (DMARC).
If these requirements aren't met, your emails could face delays, get blocked, or even be marked as spam.
In this video, we briefly talk about the new security measures for email authentification taking effect on February 1, 2024, followed by a step-by-step guide on how to implement SPF, SKIM, and DKIM protocols using @HubSpot-CRM
#emailsecurity #emailmarketing #spf #spam #google #yahoo
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