In this video, we unpack research paradigms and research philosophy to shed light on the "Big 3" - positivism, interpretivism, and pragmatism. We'll explore how positivism emphasises objective reality and quantitative data, interpretivism focuses on subjective meaning and qualitative inquiry, and pragmatism seeks a balance between the two, prioritising practicality and context. We'll provide practical examples of each research paradigm, as well as some guidance regarding how you can apply the correct research paradigm and philosophy to your research project.

00:00 Introduction
01:27 What is research philosophy
03:04 Research philosophy vs research paradigm
04:25 The “Big 3” research paradigms
04:47 What is positivism?
06:06 Example of a positivist research philosophy
07:27 What is interpretivism?
08:35 Example of interpretivist research philosophy
10:28 What is pragmatism?
11:36 Example of pragmatist research philosophy
13:00 How to choose a research philosophy/paradigm
13:48 Summary of key terms

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Research philosophy & paradigms - [ Ссылка ]
Qualitative vs quantitative approaches - [ Ссылка ]
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Sampling methods - [ Ссылка ]
Qualitative analysis methods - [ Ссылка ]
Quantitative analysis methods - [ Ссылка ]
Saunder’s research onion - [ Ссылка ]

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