Pivotal is an interview-style segment that tackles topics in consumer packaged goods (CPG) and fast moving consumer goods (FMCG) from the business leaders that live it EVERY DAY! As another quarter ends within the functional CPG space, it’s only right that I ask my good friend and Market Insights Director at SPINS, Scott Dicker, to join me again for another one of our famous holistic categorical deep dive sessions. This time we decided to tackle the evolving weight management category. In our conversation, we cover everything from the current level of consumer interest in the weight loss dietary outcome in America and recent scan data trends on several direct and indirect weight management supplement categories to how food and beverage CPG brands are selecting mass-market culturally accepted gluttonous categories but viewing them through a lens of restraint. We also explore how the entire weight management category needs to adapt its positioning against the backdrop of the FDA approval of more and more pharmaceutical solutions…plus non- or low-invasive aesthetic service businesses popping up in every zip code. But these are just some of the fascinating topics we spoke in our conversation together...
Special thanks to NuLiv Science for supporting this awesome piece of content. If you'd like to obtain more information about the weight management ingredient InnoSlim...head over to [ Ссылка ] or reach out to me directly and I’ll connect you with the relevant team member.
#weightmanagement #supplements #strategy
I appreciate each and every one of you that took even a moment of your time to watch this video. I know your time and attention are your biggest assets and I hope you got adequate value in return from this content. Thank you from the bottom of my heart!
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About Joshua Schall of J. Schall Consulting:
Joshua is consumer packaged goods (CPG) Strategist and Entrepreneur that focuses on the product categories of value-added (or functional) food, beverage, beauty, and nutritional supplements. He was an early advocate for digital grocery optimization and is an expert at the entrepreneurial ideation to consumerization cycle. Recently, he has shifted that decade of knowledge into early-stage investments, board membership, and public speaking engagements. His YouTube channel is a walk through his daily life and a peek into his business musings. Enjoy a look into his life through the lens!
►EMAIL josh@jschallconsulting.com
