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Despite glowing reviews and an A CinemaScore, "Transformers One" underperformed at the box office, opening to only $25 million from nearly 4,000 theaters, falling short of projections and failing to surpass "Beetlejuice" in its third weekend.
The film's CGI animation and PG rating were intended to appeal to both kids and fanboys, similar to successful Spider-Man movies, but may have contributed to its poor performance due to confusion among franchise fans.
With a modest budget of $75 million before marketing, the weak domestic opening is less damaging, but the decision to use CGI animation and aim for a family-friendly audience may have been a misstep for the franchise.
The Transformers franchise's popularity peaked with the 1986 live-action film, which was a massive failure despite being at the height of the brand's popularity, suggesting a historical pattern of box office struggles.
The soft turnout and confusion among some franchise fans about the film's animated status highlight the challenges of adapting a traditionally live-action franchise to an animated format.
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Despite receiving positive reviews and being considered a strong entry in the franchise, "Transformers One" underperformed at the box office due to audience confusion, competition, and changing viewing preferences.
00:00 Transformers One received positive reviews but unexpectedly flopped at the box office despite being considered the best in the franchise in years.
01:12 Transformers One flopped at the box office with $25 million, struggling against Beetlejuice 2 and reflecting ongoing franchise issues.
02:57 Transformers One underperformed at the box office, failing to meet expectations despite significant marketing investment.
03:56 Transformers One flopped at the box office with $25 million, as audiences preferred streaming and were confused by its animated format.
06:29 Transformers One flopped at the box office with just $14 million overseas, as parents see such films as mere extensions of cartoons.
08:15 Transformers One underperformed at the box office, losing to Beetlejuice and failing to capture audience interest despite its origin story.
09:06 Transformers One flopped at the box office, hindered by the confusing plots of earlier films in the franchise.
10:49 Transformers One flopped at the box office, disappointing fans and raising concerns for Hasbro and Paramount's future.
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