2010 | Fresh Up - "Thirst Is Creepy" Advert Campaign
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Colenso BBDO New Zealand and Frucor Beverages Ltd spent NZD$2 Million on this ad campaign in 2010 during an attempt to revitalize the drink brand.
The campaign advertises through TVCs and cinema ads, using humour to create the awareness of the brand.
The ads feature different characters with "creepy mouth", which is when the mouth becomes so dry that the lips stick to the gums.
The 3 Adverts were released in order of this video. The Masseuse, The Tailor and The Shoe Shop.
Production company: The Sweet Shop
Director: Steve Ayson
Executive producer: Sharlene George
Producer: Larisa Tiffin
2010 | Fresh Up - "Thirst Is Creepy" Ad Campaign (All Ads)
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thist is creepyfreshup thirst is creepyfreshupfresh-upfresh upThirst Is Creepy Ad Campaignthis is creepy adsold fresh up adsFrucorcreepy mouthMasseuseTailorShoe ShopThe Sweet ShopSteve AysonSharlene GeorgeLarisa Tiffinold nz adsold new zealand adsold nz advertsold new zealand advertsnew zealand adsnz adsnz advertsnz televisionnostalgianostalgickiwianaarchivenew zealand culturenz culturenew zealand television
