Rocky Curtis was just a kid when he began helping out his father around the family's citrus farm, one of 12 Curtis siblings raised among the vast lemon groves in this Arizona border town. Rocky's son, Kyle, works alongside him in the groves today, bringing fresh ideas to a multi-generational farming operation.
Sunkist is a citrus marketing cooperative, founded in 1893, which is owned by and operated for thousands of family farmers growing citrus in California and Arizona.
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