Hand-painted ceramics is L’Antica Deruta’s specialty as it has been since 1950. That’s when Alviero Moretti started the company as a small atelier manually working with clay on a wheel using techniques dating back to the 15th and 16th century. The shop, now owned by the 4th generation, Giorgio and Camilla Morretti, follows Deruta’s ceramic tradition, keeping the tradition alive. Their boldly colored, intricately painted designs are what separates Deruta’s world-renowned majolica pottery from other types of ceramics.

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Key Moments

00:00 Introduction
00:40 History of Maiolica
01:27 Meet the Moretti Family
01:45 Producing the Ceramic Pieces
02:55 First Firing of the Ceramics
03:15 Glazing Process
03:55 Painting
04:50 Transferring the design
05:40 Second Firing
06:20 Keeping Tradition Alive

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