OTT Commercial TV Broadcast Strategy – Getting the most advertising revenue out of all platforms
Advertising revenue in television traditionally came from a 30 second spot on a live broadcast and while these spots still generate large revenues, the opportunities in the online space are increasingly more attractive as online video viewership growth continues to grow and online addressable advertising capabilities continue to improve. Addressable advertising is highly measurable within both the Video On Demand and Live Environments and it can be offered to advertisers at a price that aligns to their digital budgets. It is important that content broadcasters have a clear OTT commercial strategy to ensure technology supports the strategy and it yields the best results for advertisers (and themselves).
The webinar will revolve around the following themes:
- Advertising market outlook and forecasts
- Broadcasters’ migration to D2C models
- Innovation in advertising: addressable and interactive ad models
- Focus on India, Thailand, Vietnam, Saudi Arabia, UAE
