How to use the AOP Image Licensing calculator to come up with a price for image licensing
The main tool referenced in the video, the AOP Image Licensing calculator: [ Ссылка ]
Image Licensing Guide for Photographers in 2024 -- please check out this blog post here for information that goes along with this YouTube video: [ Ссылка ]
The biggest takeaways from this YT video are as follows:
-Ask the right questions:
-What's your client's budget to license the image?
-How will the image be used?
-Where will the image be distributed?
-What is the duration of usage?
-Understand your day rate or the resources that went into creating the image a brand/client wants to license
-The day rate you determine goes into the BUR section
Huge disclaimer… all brands and companies have different budgets so while you may not get exactly what the AOP calculator spits out, it is a good way to calculate a range before deciding what number to put in front of your client. On top of that, be sure to take additional time to research the brand, talk to fellow photographers, reach out to me, and do your homework before spitting out a random number. Image licensing can be big business for commercial or stock photographers, it’s so important that you stick to your guns and don’t let a brand or client take advantage of you. Your photography is worth good money, and it’s important. You understand the value behind your work, especially if it is being used, monetized, and helping a larger brand, client or organization sell their services or products.
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