In this week’s episode of Style DNA I go on a style journey with the Fashion Designer, Business Woman and mother of five Anya Hindmarch CBE. Anya and I first met early on in our fashion journeys and she is one of the most passionate, focused and inspiring women I know.
Anya founded her eponymous company as a teenager in 1987 and has since grown it into an award-winning global brand known for its craftsmanship, creativity and sense of humour. She launched the hugely successful 'I'm Not a Plastic Bag' campaign in 2007 which saw thousands of people queuing to purchase the tote from Sainsburys …a staggering 80,000 were sold on launch day. The bag garnered huge press coverage globally, igniting the debate around the use of plastic bags and contributed to the eventual decision to charge for plastic bags in the UK. Her achievements, creativity and marketing savvy know no bounds…

We talk about how we convey who we are and the roles that we play through what we wear… IT bags, and why they are priced how they are. Anya talks in an informed and passionate way about what sustainable leather and sourcing actually means (no greenwashing here) …We chat about the power of dressing in comfortable clothes and her approach to planning her wardrobe (fascinating and helpful) as well as the history of heels! Anya shares a fountain of insightful information on all things style related…

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