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Madan Ravichandran, a popular content creator who has earlier worked as a journalist in several Tamil news organisations, and later joined and then quit the BJP, has been releasing a series of “sting” videos supposedly exposing several popular YouTube personalities and political operatives. He alleges these people are corrupt individuals who take money to defame people and influence elections. He describes his channel, Mars Tamil Nadu, as a channel against "corruption, defamation and all paid media illegal activities." In a series of videos which are still being released one by one – he says he has done 15 stings and has only released six as I write this – several prominent personalities who rake in millions of views with their appearances online are shown accepting cash and gifts, allegedly in return for agreeing to work on “defamation” campaigns against political opponents of the BJP, or anyone for that matter. Some of them gloat about the money they have made in the past working on such campaigns. The videos were reportedly recorded by a person representing a company which does political consultancy work and wants to run defamation campaigns against political opponents.

Petty rivalries and personal histories
Madan alleges that these creators and operatives are mercenaries who are on sale to attack anyone for the right price. But it is clear that this is not just a story of exposing corruption, it is a saga of petty personal rivalries and internecine professional wars among a bunch of amateur content creators who are surprisingly well-entrenched in the political ecosystem of Tamil Nadu, all vying for the same pot of money, power, and fame. In these videos, clad in a maroon suit and sitting alongside his work partner Venba Geethayan, Madan doles out his personal histories with those he is exposing, many of them having worked with him in the past. He mocks their bodies and accents, throws around thinly veiled insults, like a Mean Girls version of Tamil YouTube boys.
Bringing the trust back in journalistic institutions
Media-owners or political journalists being corrupt is nothing new. There are scores of examples of rotten apples in the media cart – Zee expose, Radia tapes etc. But what is different is that with mainstream media, individuals were bypassing the checks and balances within solid journalistic institutions to get involved in corruption. In the case of these dime-a-dozen YouTube creators, there are no institutions to bypass, there are no checks and balances to manoeuvre.

As viewers, we have to start increasingly discerning who is credible and who is not, and not based on assumptions or political bias, but based on the journalistic process being followed by the institutions which deliver the news. Is the person speaking on the mobile screen just dishing stuff out with a fake air of authority, or doing so with careful attribution, substantiation and proof? Are they part of an organisation which is transparent about its editorial processes, which are strong and not easy to bypass? Is the person reporting from the ground and reporting all sides of the story? Should I suspect a journalist just because I don’t agree with their politics? We need to ask these questions as viewers when we consume content, and a discerning viewer is more effective than any sting operation done to expose corruption in the YouTube ecosystem.

The writer is a former journalist and presently a member of The News Minute’s business team. Views expressed are the author's own.
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