Massimo was crowned @worldclassca Bartender of the Year 2022.

Ketel One has always been focused on community & working with bartenders to make positive change. Massimo Zitti is deeply involved within his community. The opportunity to partner with Ketel One has given Massi a platform to focus on what truly matters most in his life: Music, Family & Sustainability.

"One of the best parts of my day is playing music with my daughter. Inspired by the joy she has found in music, I’ve created a Ketel One serve (and a spirit free option) which is being sold in several restaurants through Toronto, and will directly help aspiring musicians by fundraising to help them purchase new instruments and equipment, as well as provide awareness of new and upcoming talent in the community. This initiative is also partnered with The Junos, the famous Canadian Music Award program, which will provide substantial visibility."
The "Triad Collective" is heavily inspired by the zero waste philosophy Massi & his team currently execute Mother Cocktail Bar in Toronto. Ketel One is blended with a house-made kombucha made from up-cycled product that is blended with spent herb and citrus trimmings, then augmented with plum wine and infused with Local Canadian Cedar. The drink is then #GarnishedWithGood with a brush of Canadian lacto-grapes reduced into an "edible paint".

Mother Cocktail Bar, @TheJUNOAwards & @ketelonevodka @KetelOneCanada have an incredible thing in common, caring for the future of our global family.

@worldclassglobal

#KOCONTESTCanada #WorldClass2022 #WorldClassCanada #RoadToSydney #KetelOne #DrinkMarvelously #KetelOneGarnishedWithGood #JUNOS

📷 @FoxProFilms #FoxProFilms

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