In this video, I'll walk you through setting up a Facebook ads campaign for one of my e-commerce clients. I'll show you the research phase, ideation, scripting, and editing, as well as how I'm setting up the targeting and ads.
If you're a beginner, this video will show you what you need to know to set up your first Facebook ads campaign.
NOTE: In the campaign, I use one ad set for retargeting and one for broader targeting to control where we get responses initially as we launch a new product. If you're starting out, consolidating with just one broad ad set without separating retargeting will likely give you better results overall.
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Have a wonderful and productive day ahead! 😊
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