Effective Altruism has a lot of targeted outreach, but relatively little marketing aimed towards the general public. Maarten Mulder is the director of the Kinder Foundation, which uses modern marketing research to convince a broad audience to donate more effectively. Their main finding is that small “nudges” are especially helpful, rather than direct appeals to effectiveness metrics. In this talk from EAGxNetherlands 2018, Maarten describes Kinder’s overall strategy to date.
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