For Massey Ferguson, the eighties was a challenging time, requiring exceptionally hard work to struggle against the decline in demand for agricultural machinery, followed by an impressive fight back in Massey Ferguson's inimitable style! Massey Ferguson's direct market coverage spanned 190 countries by 1980.
Brazil experienced strong demand for the new MF 295 and MF 296 tractors as well as the MF 5650 combine, and sales there rose by 10%. Farm machinery and engine activities merged to form a new joint company called Massey-Ferguson Perkins SA.
In Australia, Massey Ferguson's 305 Cane Harvester continued its success, while in Europe combine harvester production was transferred and implemented successfully from Kilmarnock, Scotland to Marquette, France.
Massey Ferguson had to recover from its most difficult financial year.
