Etro unveils Eden of Etropìa, the Advertising Campaign for the debut collection designed by the new creative director Marco De Vincenzo as an immersive journey through the Maison’s heritage and tradition.

Inspired by the paintings and portraits of the Pre-Raphaelites, Marco De Vincenzo expands his dreamlike and poetic vision, creating a new paradise centered around the apple, the iconic fruit of the collection and a potent symbol of love, seduction and eternity.

In a parallel dimension where the surreal becomes real, and where every perspective is turned upside down to leave space for dreams, models are envisioned like tightrope walkers, nymphs, sorceresses and princesses, surrounded by giant stairs and walls that break up and reassemble in a paradoxical labyrinth, in a fairy tale within seemingly supernatural scenery.
In this contemporary Eden, as if under a spell, the protagonists can walk along a rope dangling in mid-air, they fall asleep in fascinating oblivion, they fall in love with the magical fruit and they also become an extension of nature.

Photographer: Zhong Lin
Stylist: Gabriella Karefa-Johnson
Models: Iman Kaumann, Akon Changkou, Livia H

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