Brief: Respawn and EA came to NoodleHaus with the idea to show off two new Titans at VGX. A promotional campaign was built, as if created by Hammond Robotics, a far-future military contractor. Three key pieces of content featured all three Titans, plus a sales website for Hammond Robotics, and a call-in number so fans could engage in numerous ways.

Results: 1.1 million viewers saw the experience live. Additionally, online tracking showed the biggest spike in fan engagement since the initial announcement.

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